Hi, I'm Ashif Khan

Senior Product Manager

AdTech & Digital Media | GenAI Solutions

About Me Contact Me

About Me

Ashif Khan

Results-driven Product Manager with 14+ years of experience in digital advertising technology, programmatic platforms, and data analytics.

I specialize in contextual targeting solutions, brand safety initiatives, and artificial intelligence implementations that drive measurable business outcomes. I have a track record of identifying market opportunities, defining product requirements, and delivering high-impact solutions that increase revenue and market share.

Currently, I work at Yahoo Inc. as a Senior Product Manager focused on Brand Safety & Contextual Targeting, based in New York, NY.

Core Competencies:

Product Management

  • Product Strategy
  • Roadmap Prioritization
  • User Research
  • A/B Testing

Technical Skills

  • SQL
  • Data Analysis
  • Machine Learning
  • GenAI & LLMs

Business Acumen

  • Revenue Optimization
  • Go-to-Market Strategy
  • Stakeholder Management
  • ROI Analysis
Download Resume

Professional Experience

Yahoo Inc.

Senior Product Manager, Brand Safety & Contextual Targeting

May 2022 - Present | New York, NY

  • Led comprehensive redesign and optimization of contextual targeting solutions, increasing market adoption from 50% to 85%
  • Orchestrated migration of enterprise viewability platform to new vendor, developing and implementing tiered pricing strategy
  • Launched suite of Connected TV (CTV) brand safety products and contextual targeting capabilities
  • Architected AI-powered audience recommendation engine utilizing machine learning models that improved targeting precision by 40%

Yahoo Inc.

Price Yield Manager

August 2019 - May 2022 | New York, NY

  • Designed and implemented strategic pricing models and yield optimization algorithms
  • Established streamlined processes for custom pricing workflows
  • Partnered with engineering to develop pricing automation tools and data visualization dashboards

Content IQ

Revenue Analytics & Yield Manager

December 2018 - August 2019 | New York, NY

  • Managed programmatic revenue optimization and partner relationships
  • Collaborated with product team on new ad products and monetization strategies
  • Implemented A/B testing methodologies to optimize performance

Seeking Alpha

Digital Media Yield & Analytics Manager

May 2017 - December 2018 | New York, NY

  • Analyzed advertising campaign performance across exchanges
  • Provided data-driven recommendations for inventory forecasting
  • Established relationships with new SSPs and demand partners

Seeking Alpha

Team Lead, Digital Analytics

November 2016 - May 2017 | Allahabad, India

  • Led analytics team providing actionable insights to sales and product development teams
  • Created executive dashboards tracking performance

S&P Global Market Intelligence

Research Analyst

July 2011 - October 2012 | Ahmedabad, India

  • Developed complex financial models for real estate industry analytics
  • Built custom solutions for clients based on specific requirements

Mercer

Senior Analyst

June 2009 - April 2011 | Gurgaon, India

  • Conducted financial research and analysis for retirement benefit schemes
  • Managed resource optimization and quality control across team deliverables