Building agentic AI products at the intersection of AdTech and intelligence
14 years shipping high-impact products at Yahoo DSP — from contextual targeting and yield optimization to RAG-powered conversational agents and agentic troubleshooting systems.
About
PM who builds, ships, and orchestrates
I'm a Senior Product Manager and AI Agent Lead at Yahoo DSP, with 14 years of experience in digital advertising technology — programmatic platforms, contextual targeting, yield optimization, and, increasingly, agentic AI systems.
My current focus is building a suite of conversational agents for Yahoo DSP: a help agent, an agentic campaign troubleshooter, and an anomaly detection system that surfaces issues before they impact delivery. I set the strategy, guardrails, and standards across all three — making sure every agent we ship is grounded in real user problems, not technology for its own sake.
Before the AI Agent Lead role, I spent three years as the product owner for contextual targeting and audience products — growing contextual revenue from $600K to $1M per month, shipping Yahoo's first internal AI audience creation agent, and delivering UI overhauls, CTV products, and geo targeting features across the DSP.
What drives me is the intersection of precision and scale — systems that handle millions of decisions per second while still feeling thoughtful to the user. That's true whether it's a pricing model, a targeting workflow, or a conversational agent that tells an advertiser why their campaign isn't delivering.
Let's connect →Product
AI & Agentic
Domain
Technical
Experience
Where I've built
Yahoo DSP
Senior Product Manager, AI Agent Lead
- Overarching PM for all agentic AI initiatives at Yahoo DSP — owning strategy, guardrails, and UX standards across three parallel product tracks
- Driving a RAG-powered conversational help agent to GA, replacing a static keyword-search help center
- Building an agentic troubleshooting agent that identifies campaign non-delivery root causes conversationally — roadmap extends to in-chat configuration changes
- Owning anomaly detection product: surfaces campaign configuration issues (targeting conflicts, brand safety mismatches, creative failures) before they impact delivery
- Established cross-team guiding principles governing LLM use, architecture sequencing, and content governance — formally adopted across the org
Yahoo DSP
Senior Product Manager, Contextual & Audience Targeting
- Grew contextual targeting revenue from $600K → $1M/month (~$4.8M incremental/year) through pricing strategy, competitive analysis, and UX redesign of the Boolean targeting workflow
- Doubled Next Gen Audience product fees from $400K → $800K/month (~$4.8M incremental/year) by shipping long-stalled improvements within one quarter of taking ownership
- Built Yahoo's first internal AI audience creation agent — replacing manual keyword and domain research with an LLM tool that interprets user intent, enforces policy compliance, and adds approved assets directly to the workflow
- Migrated contextual classification from batch to real-time streaming, reducing URL classification latency and expanding addressable inventory scale
- Launched CTV contextual products using content metadata signals, unlocking a new programmatic revenue channel as CTV spend accelerated
- Reduced predictive audience scoring time from 2 days to 8 hours, shortening time-to-live for new campaigns
- Compressed vendor product onboarding from 8 weeks to 1 week across 6 active vendors
- Delivered DSP line-level targeting UI overhaul and Omniscope forecasting tool revamp in 2 quarters
- Expanded location targeting: shipped Congressional District, DMA, and geo targeting features across Yahoo DSP
Yahoo Inc.
Price Yield Manager
- Owned pricing strategy and yield management for Yahoo's audience data products across DSP and SSP channels
- Identified product and pricing gaps alongside the Yield team and partnered with Product to resolve them — the work that led directly to transitioning into a PM role
- Built pricing automation tools and data visualization dashboards with engineering, reducing manual workflows and improving SLA adherence for enterprise clients
- Conducted competitive pricing analyses that identified systematic underpricing — forming the analytical foundation for the $4.8M revenue increase executed in the Sr. PM role
Content IQ
Revenue Analytics & Yield Manager
- Managed programmatic revenue optimization and partner relationships
- Implemented A/B testing methodologies to optimize performance
Seeking Alpha
Digital Media Yield & Analytics Manager
- Analyzed advertising campaign performance across exchanges
- Established relationships with new SSPs and demand partners
Earlier roles
Building
What I'm working on
Outside of Yahoo, I explore ideas at the intersection of AI, community, and entrepreneurship.
AI Competitor Intelligence Agent
An automated system that monitors AdTech and contextual targeting trends — surfacing competitive insights that would take hours of manual research. Built on agentic architecture, applying the same principles I use at work.
In progressCalendar App ↗
A clean, fast scheduling app built for personal use — book time directly without the back-and-forth.
LiveWriting on AI Product Management
Sharing frameworks and patterns from building agentic products in AdTech — what works, what doesn't, and how to think about LLMs as product infrastructure rather than features.
Coming soonCareerCraft
An AI-powered resume rewriter that interviews you about your real impact, then generates an ATS-optimised resume, LinkedIn summary, and personal site content — tailored to your target role.
Try it →Interested in what I'm building, or want to collaborate?
Get in touch →